N8XV's post is,or should be food for thought not only for RV dealers,but for every one of us that is in business....
My "take" on Lichtsinn's success has more to do with customer service than any other variable. Yes,maybe Lichtsinn's geographic location affords them the ability to access Winnebago a little better,but I can assure you that if my dealer in Virginia Beach made the effort,things could be smoother.
It all boils down to serving the customer and what is "required" as a minimum versus what is given without asking....It's become the American way to want what we want,when we want it. we want "overnight" delivery on that part we procrastinated on ordering,we want to go to the drive through and get our food so we can get back on the road and speed to our next destination....That mentality has regrettably entrenched itself in the way we treat one another in business in a lot of ways.
I married a girl from a small western PA town,who had moved here to VA for a job opportunity. As I travel back to her hometown (listening Tom N and Joe K??),I see for the most part,an entirely different way of life.
Sure,as the towns grow,the small town "feel" is disappearing,but it's STILL THAT WAY in Forest City, Iowa.
It may very well be that way in Red Bay,AL and any other small town where there's been a manafacturer for many years.
I've talked to my dealer over the issues with communication that we had with my coach purchase. I've heard his side and he heard mine.
Whether or not it changes his philosophy will remain to be seen,but I can assure you it's made my dealings with them better....