When I sold our 2002 Journey, I advertised it in 2 online sites as well as the local newspaper. My pricing strategy was to sell it for what it was worth to a potential buyer. Lots and lots of pictures of the rig are important. Don't scrimp on the ad or on taking lots of photographs. In my case, not only did I post lots of photo's online, I also sent links to about 30 pictures I had taken of our rig to everyone who emailed me about the motorhome
I carefully studied the pricing of other similiar rigs in the online advertising sites I planned on using and strategically priced mine as the next to the lowest priced rig. At that price, it would attract the attention of potential buyers, but I would remain firm in my price.
Too many times, I see products advertised at high prices and folks complain about not getting inquiries. I use the strategy to price it low to begin with in order to get buyers to call you! Once they choose your ad over the countless other ones you've got half the job done.
I had 3 buyers lined up for our rig within a few days. One immediatly sent a deposit and the deal was closed and payment in full received in less than 2 weeks.